2025 Value Campaign
In response to the ebb and flow of the 2025 economy, value messaging justifying price points is essential for conversion. Identifying and breaking down the five main reasons to believe (RTBs) for Edible Arrangements is where we start, and a full-fledged campaign of paid media assets with unique treatments for each message is where we end.
Goal: Highlight all the ways Edible delivers against consumers’ perceived value with our 25 years of category experience.
Paid Social Content
